Research & Practical Experience
Marketing Expert, focusing on branding, content strategy, and performance-driven campaigns. I gained experience in creating marketing strategies that help businesses increase visibility, engage audiences, and achieve measurable growth.
2015 – 2018
I began my professional journey in Health Administration, where I developed a strong foundation in
operations, stakeholder communication, and service delivery. This experience helped me understand how organizations operate and how effective communication supports successful service delivery.
2018 – 2020
I later transitioned into Video Production and Creative Media. During this period, I developed skills in graphic design, video editing, and motion graphics. This creative stage helped me explore visual storytelling and the power of digital media in communication and branding.
2020 – 2023
In 2020, I moved into the field of Marketing, focusing on branding, content strategy, and performance-driven campaigns. I gained experience in creating marketing strategies that help businesses increase visibility, engage audiences, and achieve measurable growth.
2023 – 2025
From 2023 onward, I specialized in Digital Marketing, focusing on social media strategy, digital engagement, and performance marketing. This phase allowed me to work with data-driven marketing techniques and develop strategies that improve online visibility and audience interaction.
2025 – Present
Currently, I am pursuing a Doctorate in Marketing in Malaysia, focusing on research related to promotional messaging, marketer-generated content, and digital consumer engagement. My goal is to combine academic research with practical marketing strategies.