User Experience - It Can't Succeed Without It | UX/UI
What is the user experience? You must have heard this term a lot, in the news and perhaps on one of the social networking sites or on popular websites. In this article, we will get to know the concept of user experience and how it can help increase sales and improve the actual experience. either for a product or a service.
First: UI
The concept of user interface design (User Interface Design) is the steps that experts and designers take in designing the user interface, which aims to achieve maximum benefit, and we should not believe that interface design is only graphics, colours and shapes, but rather that commands, notes, instructions and procedures are an essential part from the user experience.
Second: UX
User experience (UX) is the process that design experts use to create products that provide meaningful experiences for users. UX design involves designing the entire process of getting the featured product and integrating it into the actual user experience, which includes building an experience that is meaningful and makes usability better and smoother, including aspects of branding, design, usability, and functionality. Experience design includes not only the ease of use of the software, but also the design of other experiences related to the product, for example, the marketing campaign, packaging, and after-sales support. Most importantly, UX design is concerned with providing solutions that address pain points and needs, after all, because simply no one will ever use a product that doesn’t do anything, and in an official definition of the concept of user experience, we say the International Organization for Standardization (ISO) User experience is “a person’s perceptions and responses that result from their use of a product, system, or service.”
You don’t fully understand the meaning yet:
There is no problem. Let’s put forward a topical subtraction. Imagine that the TV remote buttons are all the same size, shape, and color, or that a button
The printer is the same as the rest of the buttons. Or that the staircase door light is at the top, and as a matter of technology, can you imagine that the login icon is at the bottom of the page, or that the Google search engine does not complete the search proposal? The reality may not have been used, in short, research on things that make the user benefit from the product better makes a big difference in continuing to use this thing, and improving the user experience helps to consume more and achieve more gains.
International studies and statistics indicate that focusing on improving the user experience achieves tangible additional gains on the performance of activities, whether it is at the level of tangible products or at the level of digital services from websites and stores. In the picture below are some research results that show the extent of the impact of improving the user experience on activities and operations:
User experience improvement criteria:
After familiarizing yourself with the concept of user experience, you may ask an important question, what are the signs of a user experience or more precisely how do I build an effective user experience? Service to improve the user experience:
Useful: The product must achieve some benefit, whether it is a tangible or tangible benefit, otherwise no one will use a product that is not useful and does not achieve any value.
Desirable: Some products may achieve some value, but may not be desirable in certain communities or people in the area. For example, a few weeks ago, the Shein e-commerce company launched a prayer rug that Muslims use to pray as a carpet for the floor. This offer is the reason for the experience Bad for the company by users, which led the company to issue an official apology to Muslim users
For people with special needs: people with special needs are people like other people and they have the right to enjoy a decent and comfortable life. It helps them overcome the difficulties they face, and accordingly, we see a lot of procedures that create an appropriate user experience, special lanes, equipped cars, and specialized products, so every company must work to improve the user experience in its field.
Reliable: The factors that create trust in the consumer create a positive user experience that creates loyalty to the company and its products, and this is what drives people to stand in long lines to purchase a product.
Findable: It does not make sense to put products in an unclear place and build a complex and difficult website where the user does not find what he needs easily.
Usable: A site that does not work or a complex product that we cannot use or is difficult to use, all of which create a negative user experience towards the product or service.
Summary:
Improving the user experience is not just a luxury, but rather an essential part and an essential procedure that precedes the process of building a product or service. It is a very great benefit. Investing in improving the user experience saves money, increases sales, and builds loyalty.
And vice versa, not focusing on improving the user experience increases costs, reduces profits, and the product may fail, and the biggest evidence of this is Nokia and many brands that appeared, especially if they appeared and were not accepted by the user, and then failed and disappeared. I hope that I have achieved some benefit Which I hope will help you in developing your projects and ideas.
Muhammad Ziad Al Ori
Marketing & business development consultant.