I help growing businesses sell high-consideration offers, including real estate, services, and project-based companies, by connecting strategy, AI-supported insight, campaigns, WhatsApp/CRM follow-up, and weekly sales feedback.
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Businesses and brands I’ve worked with
Why it helps
Research helps me test assumptions about buyers before recommending where to focus your marketing budget. I turn those insights into a practical plan your team can use.
What I improve first
How I help
Real estate companiesImprove lead quality and the path from enquiry to site visit.
B2B service companiesClarify the offer and connect marketing with the sales pipeline.
Growing teamsGive owners, teams, and agencies clear marketing direction.
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Extra Services
ATL for brand awareness, BTL for targeted campaigns, and integrated TTL to connect awareness with conversion.
Clear priorities across the customer journey.
Content shaped for the right audience.
Targeted campaigns with measurable goals.
Consumer insight to guide decisions.
Senior marketing direction as you grow.
Experience & Achievements
More than a decade of hands-on experience combining marketing execution, leadership, professional training, and academic research.
Managed more than one million dollars in paid advertising across multiple platforms and industries.
Planned, launched, and optimized hundreds of digital advertising campaigns.
Worked with more than 50 clients across different industries, providing marketing, advertising, branding, content, and strategic support.
Trained hundreds of students and professionals in social media, digital marketing, content creation, and paid advertising.
Digital marketing, media buying, content, branding, and marketing strategy.
Management experience across real estate, media production, and startup environments.
Research focused on consumer behavior, digital engagement, and emerging AI-driven marketing.
Client feedback
Feedback from businesses I have worked with.
Mhmd helped us shape a clear campaign message and plan where and how to deliver it. The work was organised, practical, and focused on what our audience actually needed to hear.
Mhmd brought structure to our marketing and connected it to our sales process. We now have clearer priorities, a regular review rhythm, and a better view of what supports sales.
We had people and partners executing the work but needed direction. The advisory sessions gave us clear priorities and a reason behind every budget decision.
Mhmd produced content that explained our programmes clearly and looked professional. The process was smooth, and the final material matched our message and our audience.
Working with Mhmd was straightforward and professional. The content was clear, well-prepared, and delivered with attention to our brief and our audience.
Company logos appear where supplied. Stars are decorative, not verified ratings.
Case studies
Al-Nabali & Al-FaresIn-house marketing leadership · Real estate
As Marketing Director within the group, the focus was to make the path from enquiry to sale clearer. The work centred on lead handling, CRM visibility, buyer messaging, and coordination with sales and brokers.
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Melhem Real EstateMarketing advisory · Sales alignment
Marketing activity needed clearer priorities and a stronger link to the sales process. The advisory work helped structure decisions and establish a regular review rhythm. The client reported a better view of what supports sales.
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TogetherCampaign strategy · Audience messaging
The work shaped a clear campaign message and a plan for where and how to deliver it. According to the client, the process was organised, practical, and focused on what the audience needed to hear.
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It is still new for many companies. Think of it as hiring a senior marketing leader part-time. You get direction, structure, and accountability without creating a full executive position before the business is ready.
Not usually. In many cases I help your existing people do better work. I set the plan, review performance, improve the message, and make sure the work connects to business goals.
We start with a marketing consultation: your current channels, sales process, offers, audience, budget, and reporting. After that, we decide whether you need advisory, a monthly Fractional CMO role, or a focused project.
Your current marketing reports, a brief outline of how enquiries reach your sales team, and a conversation with the person who handles follow-up. We can work out any gaps together.
Sales depend on your offer, market, team, and follow-up. I commit to clear priorities, a plan your team can use, and regular reviews that show what is and is not working.
Start with a conversation. We will look at where your marketing is now and what kind of support makes sense for your company.
The first call is a practical conversation about where your marketing stands today. No commitment.
